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Direct Mailing Lists- Sixchannels May 29, 2009

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SixChannels’ Direct Mail Program is one of the most easiest and surest ways of reaching your target audience. We use Demographic Specifics to extract the maximum value for your advertising dollar.

It is no cakewalk to find the time and staff to organize all the details of your direct mailings. SixChannels can ease out this circuitous process and bring down your direct mailing costs.

To subscribe to our direct mail services, all you need to do is Contact us and define us your needs – Sixchannels’ experienced team will do the remaining. We can help you in all aspects of direct mail management, and can provide whatever kind of databases and demographic lists you may need.

Opt-in or Permission Email Marketing- Sixchannels May 27, 2009

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Sending emails to those recipients who have already given their express permission to receive your emails is what describes opt-in email marketing in a nutshell. Your marketing half battle will be over because each recipient has given their permission to receive your email message through a portal that they have opted in to. And since their information is self-reported, you know you’re reaching your target audience. If company want to reach their customer in short time frame should take advantage of this powerful medium.

Stick to the Golden Rule, “Just ASK for permission!”, and see how it makes all the difference in your relevant lead generation and subsequently revenues.

Modes of seeking permission

Opt-in

Click here if you would like to receive our email newsletter. This is the most common and the standard method of permission.

Opt-out

Click here if you do NOT want to receive our email newsletter. This method is frowned upon, and is somewhat deceiving to the recipient. Opt-out methods are quickly becoming associated with SPAM techniques.

Double opt-in

Click here if you would like to receive our email newsletter, and then receive a verification email that you must respond to in order to double opt-in. Although this method is lengthy, and your list size grows at a slower rate, the people who double opt-in are giving you a very strong permission to email to them.

Opt-in email marketing or permission based email marketing is always better than just doing bulk marketing. Your members will be satisfied, your list will grow in size, and your opt-in emails will make good relations with customers and last but not least there will be no threat of Blacklisting. Blacklisting can shut down an email campaign almost immediately, cost thousands of dollars in lost revenue, and destroy your credibility with advertisers and business partners.

Sixchannels Marketing May 26, 2009

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A successful Business in other words a profitable business. Business can succeed by one of the three things: cheaper better or faster. This can be possible with the email marketing. Email marketing is not only faster & cost effective, it’s also interactive & track able, which clearly makes it better customer retention tool among all other marketing source.

To get the higher response rates encouraged by the ability to personalize, a shortened production cycle & results that are available instant in online industry especially for email marketing. At mere cents per message, email enables organization to communicate with their customers at the frequency to establish deeper relationship.

“Harnessing the Power of Email” provides compelling evidence of why permission-based email makes sense. Among the study’s findings are three
Important observations:

  • Email response rates are 15% vs. 1% for Direct mail
  • Email costs 3 -10 cents per email vs. $2 for Direct mail
  • Email generates 80% of responses within 48 hours

Our campaign research found that 80% of email Marketing messages receives responses within 8Hours, compared to six to eight weeks for Traditional direct marketing. Thus, it takes 48 hours (On average) for marketers to obtain information on the success of an email marketing campaign.

SixChannels will provide Opt-in email marketing, which is faster, costs less and is more effective than traditional direct Marketing. We have partnered with the top email marketing list owner’s to build Successful campaigns to any targeted lists. We completely abide by the CANSPAM act and will run your campaign to complete opting lists.

Hello world! May 26, 2009

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